The most awesome thing about watching plays is that there are actually many things happening in front you. It may seem like the players are saying certain things. They might be doing certain things with their body. They definitely would look like they are up to something. However, if you watch the story, and you pay attention to how the characters interact with each other, it may seem like there are many layers to this artificial reality that’s unfolding before your very eyes.
This is what’s so awesome about plays and movies and any other alternative forms of reality. You really are engaged in so many levels. We’re not just talking about emotional engagement here. We’re also talking about your sense of logic, proportion and narrative being tweaked, influenced and otherwise challenged.
You may be thinking that this is just something that happens with artistic or creating productions. Think again. This also applies with solar panels. That’s right. Something as boring and non-sexy as solar panels requires critical thinking. You have to look beyond the surface. You need to be a discriminating and very analytical person; otherwise, it’s too easy for you to get taken in by the hype. It’s too easy to get taken in by the big talk, and let’s face it in the world of commerce, companies have a built-in incentive to talk a good game.
Make no mistake about it. Companies that are humble, modest and don’t like to bang your own drum probably will go out of business. If they haven’t gone out of business yet, they are sure well on their way. Modern marketing is no place for soft-spoken, shy, reserved or even introverted companies. You have to go out there and talk a good game.
This is why you need to understand how solar panels are marketed. More specifically, you need to know how to compare solar panels the right way; otherwise, you are going to fail. Otherwise, you are just going to get taken in by the first brand you come across, and you will regret the hundreds of dollars you spent on those panels. That’s right. There’s a lot riding on this decision and, unfortunately, if you insist on playing the same old way as with your other commercial decisions, you probably will regret it. You probably will feel sorry for yourself, and it would be a big mess.
So, what is the secret to all of this? Very simple. Look beyond surface appearances. In other words, treat these commercial materials or marketing elements like you would a play. You know your way around a play. You know what’s real and what isn’t real. You know what’s exaggerated, embellished or flat-out fraudulent.
By putting on your thinking cap and learning how to compare different claims and different facts, you can be well on your way to making the right choice. Otherwise, it’s too easy to get taken in. It’s just too easy to drop the ball in this situation.
Unfortunately, if you do make a mistake, you really have no other person to blame except yourself. Seriously, you did it to yourself. You let your biases get the better of you. You got too excited. In many cases, you might even have given into your impulse.
None of these is good. None of these leads to a positive outcome. None of these obviously leads to you saving money. So, do yourself a big favor. Compare solar panels the right way, and you will be so much happier because you did.